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Earth Mission

Role

UX designer (worked with 2 strategists and 2 SWEs)

Timeline

Jun - Aug 2023 (8 weeks)

Full case study

Design process & prototypes here

Check it out!

Download on App store & Google Play

Google Play Best App

Gamifying collective sustainability

Gamifying collective sustainability

Earth Mission is a habit building app encouraging eco-friendly actions

The most recent version of Earth Mission, reaching 10k+ users (400% increase from previous version) focuses on inspiring collective environmental action

Problem & goal

Problem & goal

The previous version of Earth Mission experienced a decline in sustained engagement, failing to inspire collective environmental action

HMW create a more usable and socially interactive environment to inspire collective environmental action?

☆ Solution: redesigned home page

☆ Solution: redesigned home page

☆ Solution: new community experiences

☆ Solution: new community experiences

Typeface AI ⟶

. * ⋆ Made with ♥︎ by Karina * · .

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