☰
Acer Earth Mission
Role
UX designer (worked with 2 strategists and 2 SWEs)
Timeline
Jun - Aug 2023 (8 weeks)
Full case study
Design process & prototypes here
Results
400% user growth to 10k+ users & active corporate participation in app
Gamifying collective sustainability
Acer Earth Mission is a habit building app encouraging eco-friendly actions
The most recent version of Earth Mission, reaching 10k+ users (400% increase from previous version) focuses on inspiring collective environmental action
Problem & goal
The previous version of Earth Mission experienced a decline in sustained engagement, failing to inspire collective action
HMW create a more usable and socially interactive environment to inspire collective environmental action?
☆ Solution: redesigned home page
☆ Solution: new community experiences
Acer Earth Mission
Role
UX designer (worked with 2 strategists and 2 SWEs)
Timeline
Jun - Aug 2023 (8 weeks)
Full case study
Design process & prototypes here
Results
400% user growth to 10k+ users & active corporate participation in app
Gamifying collective sustainability
Acer Earth Mission is a habit building app encouraging eco-friendly actions
The most recent version of Earth Mission, reaching 10k+ users (400% increase from previous version) focuses on inspiring collective environmental action
Problem & goal
The previous version of Earth Mission experienced a decline in sustained engagement, failing to inspire collective action
HMW create a more usable and socially interactive environment to inspire collective environmental action?
☆ Solution: redesigned home page
☆ Solution: new community experiences
Acer Earth Mission
Role
UX designer (worked with 2 strategists and 2 SWEs)
Timeline
Jun - Aug 2023 (8 weeks)
Full case study
Design process & prototypes here
Results
400% user growth to 10k+ users & active corporate participation in app
Gamifying collective sustainability
Acer Earth Mission is a habit building app encouraging eco-friendly actions
The most recent version of Earth Mission, reaching 10k+ users (400% increase from previous version) focuses on inspiring collective environmental action
Problem & goal
The previous version of Earth Mission experienced a decline in sustained engagement, failing to inspire collective action
HMW create a more usable and socially interactive environment to inspire collective environmental action?
☆ Solution: redesigned home page
☆ Solution: new community experiences