Acer Earth Mission
Role
UX designer (worked with 2 strategists and 2 SWEs)
Timeline
Jun - Aug 2023 (8 weeks)
Full case study
Design process & prototypes here
Results
400% user growth to 10k+ users & Google Play Best App of 2023
Check it out!
Acer Earth Mission is a habit building app encouraging eco-friendly actions
The most recent version of Earth Mission, reaching 10k+ users (400% increase from previous version), focuses on inspiring collective environmental action
The previous version of Earth Mission experienced a decline in sustained engagement, failing to inspire collective action
HMW create a more usable and socially interactive environment to inspire collective environmental action?
