Designing intelligent email experiences for brands
Designing intelligent email experiences for brands
Typeface AI is a gen AI platform that enables businesses to create personalized, on-brand content.
I focused on making the email creation experience more intelligent, automated, and flexible.
My role
My role
In addition to working across modalities (image, documents) and overarching features (asset picker, citations, explainability, and responsible AI, etc.), I mainly focused on email UX.
Email: context & problem
Email: context & problem
Currently, PMs manually annotate HTML email templates, which are required to maintain brand guidelines—this makes the email creation flow slow, manual, and rigid
Pre-creation experience
Design goals
⚡︎ Reduce friction by automating annotations
➤ Guide users with an approachable walkthrough
⛓ Maintain control while removing repetitive work
Creation experience
Design goals
⛏ Enable automatic layout assembly without a fixed template ⿻ Allow flexible layout editing after generation
☆ Solution: auto annotations
☆ Solution: auto annotations
Features a module walk through, block level bulk editing, and module creation and decomposition
☆ Solution: ‘Magic Modules’
☆ Solution: ‘Magic Modules’
Features custom template creation, seamless in-line editing, and higher granularity block editing
